Salma hayek dusk till dawn character full#
Salma hayek dusk till dawn character series#

“From Dusk Till Dawn: The Series” centers on bank robber Seth Gecko (D.J. The concept is sure to entice new viewers and appeal to the highly coveted demo of men 18-49, including the all-important millennial fan base.”

Salma hayek dusk till dawn character series#

The party line and creative campaign activations leverage Santánico Pandemonium’s enormous popularity and invite fans to participate more deeply in the series narrative. Mobile ads will be activated to simulate incoming calls from Santánico, and targeted radio spots featuring Santánico and Carlos Madrigal (portrayed in the series by Wilmer Valderrama) will tempt fans to dial in and become “Slaves for Santánico.”Ĭhad Blankenship, El Rey Network’s Vice President, Consumer Marketing & Communications, said: “From Dusk Till Dawn’s iconic characters are the perfect jumping off point for this innovative, multi-platform initiative. Santánico Party Line branded voice-activated urinal cakes and burlesque-style posters will be distributed in designated bars throughout New York and Los Angeles.

Salma hayek dusk till dawn character full#

The full brand experience will target consumers through advertising on three platforms including mobile, radio, and out-of-home.

Credited for launching actress Salma Hayek’s career, the Santánico character has been etched into the memory of fans around the globe, and in Episode 1.07, Gonzalez will reenact the iconic snake dance from the cult classic film (which features special makeup effects by “The Walking Dead’s” award-winning makeup guru, Greg Nicotero, who oversees makeup effects for the El Rey Network series). The innovative marketing program, which runs April 21st through May 21st, is timed to support the airing of the series’ final four episodes, beginning with Episode 1.07, “Pandemonium” (airing April 29th), which features Eiza Gonzalez as Santánico Pandemonium. We still have another week to wait for the return of “From Dusk Till Dawn: The Series” to El Rey’s Tuesday night lineup, but to keep you busy, a new promo campaign has begun that asks: What would you do for Santanico Pandemonium?Įl Rey Network’s new multi-platform promotional initiative is titled “Slaves for Santánico,” and it was designed to drive fan engagement and sampling for El Rey Network’s first original scripted series, “From Dusk Till Dawn: The Series.”