Carriers have been the first to digitalize processes, thus creating new standards for other carriers and new expectations of services from freight forwarders and shippers.” “Digitalization is a top-down transformative process. It can be summarized as follows from one of our previous articles: Some of you may still be wondering what digitalization is. If your freight forwarder business isn’t undergoing a digital transformation during the COVID-19 pandemic, you may be missing the chance to differentiate yourself and remove the label simply as a commoditized service. It’s slowly becoming the new reality of remaining relevant in the future of ocean shipping.

For freight forwarders, digitalization isn’t just another buzzword. That’s why freight forwarders and others in the industry can only ignore them if they want to lose out to digitalized competitors.Įven now, digitalized ocean carriers drive two times more shareholder value when compared to non-digitalized carriers. Digitalizing Your Freight Forwarder Operationsī2B digital sales interactions during the COVID-19 pandemic are twice as important as traditional sales interactions. You can also create awareness about your enterprise to a larger audience with engaging interactions with customers and other experts.Ģ. With most people working from home, hosting a webinar with actionable information could be the differentiator for you to sign new customers up. The average cost to host a webinar also ranges from $100 to $3,000, depending on the level of sophistication and solutions that you’re willing to invest in. All it takes, according to Convince&Convert, is to select a webinar format, topics, design, hosting platform, and some publicity when you’re going live to the right channels.

Invite other experts as guests to boost your expertiseĪnother key feature for webinars is that they don’t require tech-savviness to get started on hosting them.

Create new leads with the highest converting forms in marketing.Showcase yourself as an expert in ocean shipping.Engage your customers with compelling content.These collaborative online web conferences, according to demio, have the following benefits for your freight forwarding enterprise: With so many people staying indoors due to COVID-19, webinars have become a fantastic tool for buzz-creating content with your audience. Host Webinars with Practical Advice or Insights

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